Putting a blogging strategy into place is a proven method to gaining more exposure for your products and services. Even better, blogs are free to acquire and just require your energy and desire. Basically, all you need are some thoughts about the qualities and features of your offering, along with ideas to educate folks about the nature of what you do.
Blogs work better when they inform the reader. A blog used as a "sales pitch" is less appealing to readers and to search engines. In this post I will cover some effective, but simple techniques to SEO (search engine optimize) your blog posts. But, just remember, if your post is not educational in nature then it's not going to float in the social networks from any length of time.
The techniques I am sharing below will optimize your blog and blog posts for more search engine exposure.
Place Keywords In Several Places
When using blogger.com you will need to add the meta tags into the HTML code of your blog. In WordPress you can select a plug-in for SEO that allows you to edit the KeyWords meta tag. Be sure to include the keyword(s) in the content of your post, as well as, putting them into the meta tag.
#1. In Blogger: login to your blog and go to the main window where you can view posts or statistics or Google+ settings, the layout, and template. Pick "template" from the menu on the left hand side of the page. On the new screen that displays, pick "Edit HTML" button at the top of the page. On the new screen that is displayed find the <head> tag. you want to place your meta tag info after the <head> tag and before the </head> tag.
Here are the meta tags to copy, edit, and paste into your HTML code. Replace the yellow highlighted text with your verbiage.
<meta name="description" content="put your description here - short and sweet" />
<meta name="keywords" content="one keyword, two keyword, another keyword" />
<meta name="author" content="this is your name or another tag you want to use" />
#2. Lastly, be sure to also place the keywords that you use in your post into the "labels" section of your blog.
Post Titles In Your Blog
#3. Use a title that has at least one of your keywords. Make it appealing. Make it informative. Better yet, start the title of your post with your keyword.
Linking Content
#4. There are two kinda links: internal and external. An internal links to another blog post in your blog. An external link links to a page in another web site. It's important that you watch the ratio of links going in and out of your site.
#5. I suggest having at least one link to another post in your blog. With that, I suggest one additional link to an external site. Both of those links should be composed of keywords that we discussed above.
#6. And, be sure to use bold the keywords that make the links.
Mobile Computing: Blogging To Mobile Users
90% of American adults have a cell phone
58% of American adults have a smartphone
32% of American adults own an e-reader
42% of American adults own a tablet computer
Those statistics are from PEW. It is easy to see the potential readers on smart phone and tablets. You want to make sure they can find you, which is why you are reading this article.
#7. Be sure your blog is friendly to mobile devices. In blogger.com, a phone version of your site is automatically published by Google (owner of blogger.com). In WordPress, the last time I checked, you want to get a plug-in for that. The default view can be seen on the phone, but it's not optimized for the phone - hence the plug-in.
67% of cell owners find themselves checking their phone for messages, alerts, or calls - even when they don't notice their phone ringing or vibrating. (PEW)
44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn't miss any calls, text messages, or other updates during the night. (PEW)
Don't miss mobile users by not have a responsive version of your blog. Responsive is the technical jargon for fitting the content to the device, which is needed because screens on mobile devices are different sizes than computer screens.
Steu Mann is an SEO consultant and web designer who works with small and medium size businesses around the country. You can learn more about him at his web site Ez Web Manifesting or Google+. Ask him to send you his free SEO guide with proven online marketing strategies.
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