Time should be spent wisely. This is the mantra of successful owners of small-scale businesses. If you plan to blog for your business, you want it to be worth your precious time. Take a look at the basic rules to make the best use of your blogging efforts for your business.
Titles make an impact
Know the keywords you need to target in a particular article. Though it is okay to write articles that have no particular purpose, the majority of your content should. Determine your keyword/s and then insert them in the title and close to the front, as much as possible. Always make sure that they are always visible. A smart tip is to write a strong title then make the title tag more effective with the help of a plug-in such as All in One SEO. This will let you revise the title tag.
Optimize your meta description to make the best possible first impression.
A small business' success in SEO not only depends on good ranking, but also in how you present your content in a more striking way that captures the interest of viewers. Ranking in the top 10 of the search engine results for keywords is irrelevant if there is nothing more to it than your title matching their search criteria.
The meta description appears beneath the title in search engines. It consists of a maximum of 165 characters. So, your meta description will default to your article copy's first 165 characters. Also, this can be modified in the post page with the help of a SEO plugin, once more.
It is important to include your targeted keywords in the introductory sentence of the meta description and sum up the page. This way, searchers will be contented when they see that you have what they are looking for.
Content still tops the list
Your article should not only be relevant, but unique as well. While it is not prohibited to write content that is inspired by other sources, you should know how to write an article in your own words. Do not waste time on copying other people's content and just changing some of the words. When it comes to small-scale business SEO, be sure that your article is focused on the topic of the targeted keywords.
A short article may rank well in search engine results, but this is an exception to the rule. It is best to write articles with more than 300 words so that search engines can consider your content important and worth giving a good placement. While longer is not necessarily better, it is more likely for a 1000-word article to show up more often than short articles. Formatting content properly by means of bullets, sub-headings and eyerests help in readability and ranking.
Our Cleveland search engine optimization service can help you achieve better positions in the search engine's results. We also are skilled Cleveland website designers - come visit our site today to learn more about us!
Article Source: http://EzineArticles.com/?expert=Karina_Popa
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